OLED 4K 120Hz

48OLED770/12Immerse yourself in what you love. Ambilight TV.Ambilight TVs are the only TVs with built-in LED lighting behind the screen, which reacts to what you're watching, immersing you in a halo of colored light. Your TV feels larger, and you're more immersed in your favorite shows, movies, and games.No matter what you're watching, the picture is lifelike. P5 Processor with AI Technology.The Philips P5 Processor with AI technology delivers a picture so realistic you feel like you're part of it. The advanced AI algorithm processes images in a way similar to the human brain. No matter what you're watching, it delivers every detail, contrast, rich colors, and smooth motion.A cinematic experience every time you watch and playWatch with your breath! With Dolby Vision, you'll see the director's vision of the filmno more underwhelming scenes that are too dimly lit! From movies to games, say hello to every exquisite detail.Immersive surround sound technologyDolby Atmos and DTS:X compatibility elevate this TV's audio capabilities in any room. The latest movies, games, and the biggest sporting events: with sound effects reverberating above and around you, you'll feel like you're right in the middle of the action.Total Gaming Solution. Exciting gaming for every gamerHDMI 2.1, a native 120Hz refresh rate, and ultra-low input lag. Whether you're playing an indie game or a AAA title, Ambilight TV delivers the performance you need to play your way! For even more control, Game Bar 2.0 lets you customize your gameplay, and you can connect a Bluetooth controller for cloud gaming.Titan OS. Find everything with ease.Our intelligent Titan OS platform lets you find what you love quickly and easily. You can continue watching TV shows directly from the home screen, get suggestions from top streaming services, and create watchlists. You can also reorganize your home screen to keep your favorite apps and channels right where you want them.Connectivity with smart home networks, voice assistants, and moreFull compatibility with Matter systems makes it easy to integrate your 4K Ambilight TV into your existing smart home network. You can also use the TV remote to control your satellite or cable box and activate the built-in Alexa app. The TV is also compatible with Google smart speakers and Apple AirPlay.Smart Design and Responsible PackagingThe sleek design looks elegant in any room. Ambilight creates a mesmerizing mood lighting effect when the screen is off. The slim TV remote is made from recycled plastic, our packaging uses FSC-certified recycled cardboard, and the inserts are printed on recycled paper.