Mac 1 Apple

MacBook Air PerformanceM5. The chip that zips.AI in the fast lane. MacBook Air delivers blazingfast AI performance thanks to the powerful combination of the M5 chips GPU, Neural Engine and unified memory. With a Neural Accelerator built into each GPU core, AI tasks run even more efficiently. From AI image upscaling to running the latest large language models, youll be more productive and creative than ever.Multitasker. Multifaster. The M5 chip brings even more speed and fluidity to everything you do, like seamless switching between loads of apps and tabs, editing 4K video, or playing immersive games like InZOI. All with a silent, fanless design.Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charging, getting up to 50 per cent in just 30 minutes. So you can power through everything from work to class to your favourite movies without worrying about your battery.AIBuilt for AI.From the silicon up.For everyone from students to small business owners to creative professionals, MacBook Air with M5 is designed to leverage AI in everyday workflows while preserving your privacy. Whether using powerful Apple Intelligence features across apps and macOS, running LLMs on your Mac, or vibe coding, youll stay productive - and protected.Apple Intelligence.Do more. Effort less.Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With ground­breaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information.And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger serverbased models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.macOSPowering possibility.macOS is designed to support the way you work, create and connect, with powerful apps and seamless multitasking.ContinuityBetter together.Mac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity features, you can move seamlessly across devices to share files and photos and hand off tasks.DisplayLove at every sight.The Liquid Retina display on MacBook Air supports 1 billion colours and delivers absolutely stunning resolution. Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp.Camera and AudioWhen you move, it moves.Threemic array. MacBook Air provides enhanced voice clarity in audio and video calls while minimising background noise.Immersive sound system. The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy a threedimensional soundstage for music and movies.Ports and ConnectivityWell connected.The MagSafe charging cable attaches and detaches magnetically in case anyone trips over it. Two Thunderbolt 4 ports let you connect highspeed accessories and charge your Mac. The headphone jack supports highimpedance headphones. And the Apple N1 wireless chip provides WiFi 7 and Bluetooth 6, improving performance and reliability.Turn MacBook Air into the perfect workspace by connecting up to two external displays, including Studio Display. The extra screen space makes working with multiple documents or apps a breeze.SecurityPeace of mindat your fingertip.Touch ID on the Magic Keyboard gives you a fast, easy and secure way to unlock your Mac, sign in to accounts and authorise payments for purchases. And built-in, industry-leading encryption, robust virus protections, and free, automatic security updates help keep your data safe.

MacBook Pro Performance The fastest of everything. The M5 chip joins the M4 Pro and M4 Max. Each of these chips delivers phenomenal single- and multi-core CPU performance and features faster unified memory, enabling speeds you could only dream of. With the powerful Neural Accelerators in the M5, AI tasks can be executed at lightning speed. Every GPU core in the M5 chip includes a powerful Neural Accelerator, significantly accelerating AI tasks such as image generation in diffusion models or processing prompts in large language models (LLMs). The 16-core Neural Engine powering Apple Intelligence ensures on-device AI runs efficiently, delivering high performance while remaining energy-efficient. Run demanding graphics workflows with responsiveness that keeps up with your imagination. The M5 chips GPU features upgraded shader cores and a third-generation ray tracing engine, making games more realistic and immersive. Dynamic caching optimizes unified memory usage, greatly enhancing GPU performance. The result is an extraordinary leap in performance for the most demanding games and professional apps. Three chips. Infinite possibilities. The M5 chip delivers breakthrough speed and powerful on-device AI tools for students, professionals, and creatives alike. Built for AI. From the chip up. Apple silicon and all its key subsystems are designed with AI in mind, integrating hardware, software, and ecosystem into one powerful platform. This allows demanding AI tasks to run directly on the device with remarkable energy efficiency. Built-in security and privacy features are fully integrated into the system, not just added on. Apple Intelligence. You task it. It delivers. Apple Intelligence helps you write, express yourself, and manage tasks effortlessly. Turn a quick note into a professional announcement. Remove unwanted objects from photos using the Clean tool. Create unique images with new ChatGPT styles in Image Playground. Use smart actions in the Shortcuts app to automate workflows-for example, compare audio transcripts with notes or extract key information from a PDF. Apple Intelligence is your AI. Make it work for you. Powerful capabilities. With strong privacy protection. Apple Intelligence is designed to continuously protect your privacy. Data is processed directly on your Mac and stays integrated with it. It can access your personal information without storing it. With Apple Intelligences breakthrough private cloud computing, it can also leverage larger models on Apple silicon-powered servers to handle more complex queries while keeping your data private. All-day battery without the plug. The MacBook Pro offers the longest battery life in Mac history-up to 24 hours. With fast charging, you can reach 50% in just 30 minutes. All models deliver the same outstanding performance whether plugged in or not, so you can focus on your passions instead of hunting for an outlet. macOS Tahoe Latest. Yet familiar. macOS Tahoe introduces a fresh yet familiar look-Liquid Glass. Its the most beautiful and powerful version of macOS ever, with new ways to boost productivity, seamless iPhone integration, and even better utilization of Apple Intelligence. Mac + iPhone Together, they do even more. Mac and iPhone are remarkable on their own. Together, they are magical. With Continuity, you can seamlessly switch between devices to share files and photos, move tasks, or even make calls without picking up your phone. Apps Got a challenge? Theres an app for that. From essential office tools to your favorite games and professional apps, tens of thousands of apps are optimized to fully leverage Apple silicon. On the MacBook Pro, everything runs like a dream. Display Prepare to be dazzled. Working from a sunny terrace or a dark studio? No problem. The stunning Liquid Retina XDR display offers up to 1600 nits of peak brightness in HDR mode. In bright light, SDR content reaches up to 1000 nits for better outdoor visibility. In dark environments, brightness drop