Display MacBook

MacBook Air PerformanceM5. The chip that zips.AI in the fast lane. MacBook Air delivers blazingfast AI performance thanks to the powerful combination of the M5 chips GPU, Neural Engine and unified memory. With a Neural Accelerator built into each GPU core, AI tasks run even more efficiently. From AI image upscaling to running the latest large language models, youll be more productive and creative than ever.Multitasker. Multifaster. The M5 chip brings even more speed and fluidity to everything you do, like seamless switching between loads of apps and tabs, editing 4K video, or playing immersive games like InZOI. All with a silent, fanless design.Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charging, getting up to 50 per cent in just 30 minutes. So you can power through everything from work to class to your favourite movies without worrying about your battery.AIBuilt for AI.From the silicon up.For everyone from students to small business owners to creative professionals, MacBook Air with M5 is designed to leverage AI in everyday workflows while preserving your privacy. Whether using powerful Apple Intelligence features across apps and macOS, running LLMs on your Mac, or vibe coding, youll stay productive - and protected.Apple Intelligence.Do more. Effort less.Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With ground­breaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information.And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger serverbased models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.macOSPowering possibility.macOS is designed to support the way you work, create and connect, with powerful apps and seamless multitasking.ContinuityBetter together.Mac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity features, you can move seamlessly across devices to share files and photos and hand off tasks.DisplayLove at every sight.The Liquid Retina display on MacBook Air supports 1 billion colours and delivers absolutely stunning resolution. Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp.Camera and AudioWhen you move, it moves.Threemic array. MacBook Air provides enhanced voice clarity in audio and video calls while minimising background noise.Immersive sound system. The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy a threedimensional soundstage for music and movies.Ports and ConnectivityWell connected.The MagSafe charging cable attaches and detaches magnetically in case anyone trips over it. Two Thunderbolt 4 ports let you connect highspeed accessories and charge your Mac. The headphone jack supports highimpedance headphones. And the Apple N1 wireless chip provides WiFi 7 and Bluetooth 6, improving performance and reliability.Turn MacBook Air into the perfect workspace by connecting up to two external displays, including Studio Display. The extra screen space makes working with multiple documents or apps a breeze.SecurityPeace of mindat your fingertip.Touch ID on the Magic Keyboard gives you a fast, easy and secure way to unlock your Mac, sign in to accounts and authorise payments for purchases. And built-in, industry-leading encryption, robust virus protections, and free, automatic security updates help keep your data safe.

MacBook Air PerformanceM5. The chip that zips.AI in the fast lane. MacBook Air delivers blazingfast AI performance thanks to the powerful combination of the M5 chips GPU, Neural Engine and unified memory. With a Neural Accelerator built into each GPU core, AI tasks run even more efficiently. From AI image upscaling to running the latest large language models, youll be more productive and creative than ever.Multitasker. Multifaster. The M5 chip brings even more speed and fluidity to everything you do, like seamless switching between loads of apps and tabs, editing 4K video, or playing immersive games like InZOI. All with a silent, fanless design.Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charging, getting up to 50 per cent in just 30 minutes. So you can power through everything from work to class to your favourite movies without worrying about your battery.AIBuilt for AI.From the silicon up.For everyone from students to small business owners to creative professionals, MacBook Air with M5 is designed to leverage AI in everyday workflows while preserving your privacy. Whether using powerful Apple Intelligence features across apps and macOS, running LLMs on your Mac, or vibe coding, youll stay productive - and protected.Apple Intelligence.Do more. Effort less.Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With ground­breaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information.And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger serverbased models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.macOSPowering possibility.macOS is designed to support the way you work, create and connect, with powerful apps and seamless multitasking.ContinuityBetter together.Mac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity features, you can move seamlessly across devices to share files and photos and hand off tasks.DisplayLove at every sight.The Liquid Retina display on MacBook Air supports 1 billion colours and delivers absolutely stunning resolution. Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp.Camera and AudioWhen you move, it moves.Threemic array. MacBook Air provides enhanced voice clarity in audio and video calls while minimising background noise.Immersive sound system. The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy a threedimensional soundstage for music and movies.Ports and ConnectivityWell connected.The MagSafe charging cable attaches and detaches magnetically in case anyone trips over it. Two Thunderbolt 4 ports let you connect highspeed accessories and charge your Mac. The headphone jack supports highimpedance headphones. And the Apple N1 wireless chip provides WiFi 7 and Bluetooth 6, improving performance and reliability.Turn MacBook Air into the perfect workspace by connecting up to two external displays, including Studio Display. The extra screen space makes working with multiple documents or apps a breeze.SecurityPeace of mindat your fingertip.Touch ID on the Magic Keyboard gives you a fast, easy and secure way to unlock your Mac, sign in to accounts and authorise payments for purchases. And built-in, industry-leading encryption, robust virus protections, and free, automatic security updates help keep your data safe.

MacBook Air PerformanceM5. The chip that zips.AI in the fast lane. MacBook Air delivers blazingfast AI performance thanks to the powerful combination of the M5 chips GPU, Neural Engine and unified memory. With a Neural Accelerator built into each GPU core, AI tasks run even more efficiently. From AI image upscaling to running the latest large language models, youll be more productive and creative than ever.Multitasker. Multifaster. The M5 chip brings even more speed and fluidity to everything you do, like seamless switching between loads of apps and tabs, editing 4K video, or playing immersive games like InZOI. All with a silent, fanless design.Live a full battery life. MacBook Air has up to 18 hours of battery life. And it supports fast charging, getting up to 50 per cent in just 30 minutes. So you can power through everything from work to class to your favourite movies without worrying about your battery.AIBuilt for AI.From the silicon up.For everyone from students to small business owners to creative professionals, MacBook Air with M5 is designed to leverage AI in everyday workflows while preserving your privacy. Whether using powerful Apple Intelligence features across apps and macOS, running LLMs on your Mac, or vibe coding, youll stay productive - and protected.Apple Intelligence.Do more. Effort less.Apple Intelligence is the personal intelligence system that helps you write, express yourself and get things done effortlessly. With ground­breaking privacy protections, it gives you peace of mind that no one else can access your data - not even Apple.Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information.And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger serverbased models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.macOSPowering possibility.macOS is designed to support the way you work, create and connect, with powerful apps and seamless multitasking.ContinuityBetter together.Mac and iPhone are incredible on their own. But when you use them together, they work wonders. Thanks to Continuity features, you can move seamlessly across devices to share files and photos and hand off tasks.DisplayLove at every sight.The Liquid Retina display on MacBook Air supports 1 billion colours and delivers absolutely stunning resolution. Photos and videos pop with rich contrast and sharp detail, and text appears supercrisp.Camera and AudioWhen you move, it moves.Threemic array. MacBook Air provides enhanced voice clarity in audio and video calls while minimising background noise.Immersive sound system. The speakers on MacBook Air support Spatial Audio along with Dolby Atmos, so you can enjoy a threedimensional soundstage for music and movies.Ports and ConnectivityWell connected.The MagSafe charging cable attaches and detaches magnetically in case anyone trips over it. Two Thunderbolt 4 ports let you connect highspeed accessories and charge your Mac. The headphone jack supports highimpedance headphones. And the Apple N1 wireless chip provides WiFi 7 and Bluetooth 6, improving performance and reliability.Turn MacBook Air into the perfect workspace by connecting up to two external displays, including Studio Display. The extra screen space makes working with multiple documents or apps a breeze.SecurityPeace of mindat your fingertip.Touch ID on the Magic Keyboard gives you a fast, easy and secure way to unlock your Mac, sign in to accounts and authorise payments for purchases. And built-in, industry-leading encryption, robust virus protections, and free, automatic security updates help keep your data safe.

MacBook Pro PerformanceM5. M5 Pro. M5 Max.Pick your quick.Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multi-threaded CPU performance and faster unified memory - giving you the kind of speed youve never thought possible. The SSD storage is up to twice as fast as before. And with powerful Neural Accelerators, you can fly through AI tasks at mindbending speeds.Up to 8x faster AI performance than the M1 familyA powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing and ondevice transformer model training. The 16core Neural Engine drives Apple Intelligence features, making ondevice AI powerful and energy efficient.Run graphics-intensive workflows with re­spon­sive­ness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation raytracing engine, so 3D modelling is crisper and clearer than ever. And Dynamic Caching optimises onchip memory to significantly increase GPU utilisation - driving huge performance boosts for pro apps and games.Three chips.Second to none. M5 brings next-generation speed and powerful ondevice AI to students, business users and aspiring creators. M5 Pro delivers even more power for scientists, engineers, software developers and creative pros tackling intensive projects. Our most advanced chip ever built for a pro laptop. M5 Max is perfect for 3D VFX artists, AI developers and film composers. AIBuilt for AI. From the silicon up.Apple silicon, and every major subsystem that powers it, is designed for AI - creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding ondevice AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on. Apple Intelligence. Task and you shall receive.Apple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you. Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.BatteryAll-day battery life.Think outside the socket. MacBook Pro has the longest battery life ever in a Mac - up to 24 hours - so you can work, create and play all day. All models provide the same performance whether theyre plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.macOS TahoeFresh faced. Timelessly Mac.macOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, its the most beautiful and powerful version of macOS yet.DisplayLet there be delight. Go from the sunniest terrace to the darkest studio with more ease than ever. The eyepopping Liquid Retina XDR display offers 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see whats on your screen more clearly outside. In low-light sit

MacBook Pro PerformanceM5. M5 Pro. M5 Max.Pick your quick.Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multi-threaded CPU performance and faster unified memory - giving you the kind of speed youve never thought possible. The SSD storage is up to twice as fast as before. And with powerful Neural Accelerators, you can fly through AI tasks at mindbending speeds.Up to 8x faster AI performance than the M1 familyA powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing and ondevice transformer model training. The 16core Neural Engine drives Apple Intelligence features, making ondevice AI powerful and energy efficient.Run graphics-intensive workflows with re­spon­sive­ness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation raytracing engine, so 3D modelling is crisper and clearer than ever. And Dynamic Caching optimises onchip memory to significantly increase GPU utilisation - driving huge performance boosts for pro apps and games.Three chips.Second to none. M5 brings next-generation speed and powerful ondevice AI to students, business users and aspiring creators. M5 Pro delivers even more power for scientists, engineers, software developers and creative pros tackling intensive projects. Our most advanced chip ever built for a pro laptop. M5 Max is perfect for 3D VFX artists, AI developers and film composers. AIBuilt for AI. From the silicon up.Apple silicon, and every major subsystem that powers it, is designed for AI - creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding ondevice AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on. Apple Intelligence. Task and you shall receive.Apple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you. Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.BatteryAll-day battery life.Think outside the socket. MacBook Pro has the longest battery life ever in a Mac - up to 24 hours - so you can work, create and play all day. All models provide the same performance whether theyre plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.macOS TahoeFresh faced. Timelessly Mac.macOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, its the most beautiful and powerful version of macOS yet.DisplayLet there be delight. Go from the sunniest terrace to the darkest studio with more ease than ever. The eyepopping Liquid Retina XDR display offers 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see whats on your screen more clearly outside. In low-light sit

MacBook Pro PerformanceM5. M5 Pro. M5 Max.Pick your quick.Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multi-threaded CPU performance and faster unified memory - giving you the kind of speed youve never thought possible. The SSD storage is up to twice as fast as before. And with powerful Neural Accelerators, you can fly through AI tasks at mindbending speeds.Up to 8x faster AI performance than the M1 familyA powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing and ondevice transformer model training. The 16core Neural Engine drives Apple Intelligence features, making ondevice AI powerful and energy efficient.Run graphics-intensive workflows with re­spon­sive­ness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation raytracing engine, so 3D modelling is crisper and clearer than ever. And Dynamic Caching optimises onchip memory to significantly increase GPU utilisation - driving huge performance boosts for pro apps and games.Three chips.Second to none. M5 brings next-generation speed and powerful ondevice AI to students, business users and aspiring creators. M5 Pro delivers even more power for scientists, engineers, software developers and creative pros tackling intensive projects. Our most advanced chip ever built for a pro laptop. M5 Max is perfect for 3D VFX artists, AI developers and film composers. AIBuilt for AI. From the silicon up.Apple silicon, and every major subsystem that powers it, is designed for AI - creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding ondevice AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on. Apple Intelligence. Task and you shall receive.Apple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you. Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.BatteryAll-day battery life.Think outside the socket. MacBook Pro has the longest battery life ever in a Mac - up to 24 hours - so you can work, create and play all day. All models provide the same performance whether theyre plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.macOS TahoeFresh faced. Timelessly Mac.macOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, its the most beautiful and powerful version of macOS yet.DisplayLet there be delight. Go from the sunniest terrace to the darkest studio with more ease than ever. The eyepopping Liquid Retina XDR display offers 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see whats on your screen more clearly outside. In low-light sit

MacBook Pro PerformanceM5. M5 Pro. M5 Max.Pick your quick.Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multi-threaded CPU performance and faster unified memory - giving you the kind of speed youve never thought possible. The SSD storage is up to twice as fast as before. And with powerful Neural Accelerators, you can fly through AI tasks at mindbending speeds.Up to 8x faster AI performance than the M1 familyA powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing and ondevice transformer model training. The 16core Neural Engine drives Apple Intelligence features, making ondevice AI powerful and energy efficient.Run graphics-intensive workflows with re­spon­sive­ness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation raytracing engine, so 3D modelling is crisper and clearer than ever. And Dynamic Caching optimises onchip memory to significantly increase GPU utilisation - driving huge performance boosts for pro apps and games.Three chips.Second to none. M5 brings next-generation speed and powerful ondevice AI to students, business users and aspiring creators. M5 Pro delivers even more power for scientists, engineers, software developers and creative pros tackling intensive projects. Our most advanced chip ever built for a pro laptop. M5 Max is perfect for 3D VFX artists, AI developers and film composers. AIBuilt for AI. From the silicon up.Apple silicon, and every major subsystem that powers it, is designed for AI - creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding ondevice AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on. Apple Intelligence. Task and you shall receive.Apple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you. Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.BatteryAll-day battery life.Think outside the socket. MacBook Pro has the longest battery life ever in a Mac - up to 24 hours - so you can work, create and play all day. All models provide the same performance whether theyre plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.macOS TahoeFresh faced. Timelessly Mac.macOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, its the most beautiful and powerful version of macOS yet.DisplayLet there be delight. Go from the sunniest terrace to the darkest studio with more ease than ever. The eyepopping Liquid Retina XDR display offers 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see whats on your screen more clearly outside. In low-light sit

MacBook Pro PerformanceM5. M5 Pro. M5 Max.Pick your quick.Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multi-threaded CPU performance and faster unified memory - giving you the kind of speed youve never thought possible. The SSD storage is up to twice as fast as before. And with powerful Neural Accelerators, you can fly through AI tasks at mindbending speeds.Up to 8x faster AI performance than the M1 familyA powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing and ondevice transformer model training. The 16core Neural Engine drives Apple Intelligence features, making ondevice AI powerful and energy efficient.Run graphics-intensive workflows with re­spon­sive­ness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation raytracing engine, so 3D modelling is crisper and clearer than ever. And Dynamic Caching optimises onchip memory to significantly increase GPU utilisation - driving huge performance boosts for pro apps and games.Three chips.Second to none. M5 brings next-generation speed and powerful ondevice AI to students, business users and aspiring creators. M5 Pro delivers even more power for scientists, engineers, software developers and creative pros tackling intensive projects. Our most advanced chip ever built for a pro laptop. M5 Max is perfect for 3D VFX artists, AI developers and film composers. AIBuilt for AI. From the silicon up.Apple silicon, and every major subsystem that powers it, is designed for AI - creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding ondevice AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on. Apple Intelligence. Task and you shall receive.Apple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you. Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.BatteryAll-day battery life.Think outside the socket. MacBook Pro has the longest battery life ever in a Mac - up to 24 hours - so you can work, create and play all day. All models provide the same performance whether theyre plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.macOS TahoeFresh faced. Timelessly Mac.macOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, its the most beautiful and powerful version of macOS yet.DisplayLet there be delight. Go from the sunniest terrace to the darkest studio with more ease than ever. The eyepopping Liquid Retina XDR display offers 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see whats on your screen more clearly outside. In low-light sit

MacBook Pro PerformanceM5. M5 Pro. M5 Max.Pick your quick.Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multi-threaded CPU performance and faster unified memory - giving you the kind of speed youve never thought possible. The SSD storage is up to twice as fast as before. And with powerful Neural Accelerators, you can fly through AI tasks at mindbending speeds.Up to 8x faster AI performance than the M1 familyA powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing and ondevice transformer model training. The 16core Neural Engine drives Apple Intelligence features, making ondevice AI powerful and energy efficient.Run graphics-intensive workflows with re­spon­sive­ness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation raytracing engine, so 3D modelling is crisper and clearer than ever. And Dynamic Caching optimises onchip memory to significantly increase GPU utilisation - driving huge performance boosts for pro apps and games.Three chips.Second to none. M5 brings next-generation speed and powerful ondevice AI to students, business users and aspiring creators. M5 Pro delivers even more power for scientists, engineers, software developers and creative pros tackling intensive projects. Our most advanced chip ever built for a pro laptop. M5 Max is perfect for 3D VFX artists, AI developers and film composers. AIBuilt for AI. From the silicon up.Apple silicon, and every major subsystem that powers it, is designed for AI - creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding ondevice AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on. Apple Intelligence. Task and you shall receive.Apple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you. Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.BatteryAll-day battery life.Think outside the socket. MacBook Pro has the longest battery life ever in a Mac - up to 24 hours - so you can work, create and play all day. All models provide the same performance whether theyre plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.macOS TahoeFresh faced. Timelessly Mac.macOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, its the most beautiful and powerful version of macOS yet.DisplayLet there be delight. Go from the sunniest terrace to the darkest studio with more ease than ever. The eyepopping Liquid Retina XDR display offers 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see whats on your screen more clearly outside. In low-light sit

MacBook Pro PerformanceM5. M5 Pro. M5 Max.Pick your quick.Our most advanced series of chips ever built for a pro laptop. Each chip in the M5 family delivers phenomenal single- and multi-threaded CPU performance and faster unified memory - giving you the kind of speed youve never thought possible. The SSD storage is up to twice as fast as before. And with powerful Neural Accelerators, you can fly through AI tasks at mindbending speeds.Up to 8x faster AI performance than the M1 familyA powerful Neural Accelerator is built into each GPU core of the M5 family of chips, which dramatically speeds up AI tasks like image generation from diffusion models, large language model (LLM) prompt processing and ondevice transformer model training. The 16core Neural Engine drives Apple Intelligence features, making ondevice AI powerful and energy efficient.Run graphics-intensive workflows with re­spon­sive­ness that keeps up with your imagination. Each chip in the M5 family features a GPU with enhanced shader cores and a third-generation raytracing engine, so 3D modelling is crisper and clearer than ever. And Dynamic Caching optimises onchip memory to significantly increase GPU utilisation - driving huge performance boosts for pro apps and games.Three chips.Second to none. M5 brings next-generation speed and powerful ondevice AI to students, business users and aspiring creators. M5 Pro delivers even more power for scientists, engineers, software developers and creative pros tackling intensive projects. Our most advanced chip ever built for a pro laptop. M5 Max is perfect for 3D VFX artists, AI developers and film composers. AIBuilt for AI. From the silicon up.Apple silicon, and every major subsystem that powers it, is designed for AI - creating a platform that comprehensively unites hardware, software and ecosystem. So you can run demanding ondevice AI workloads with incredible power efficiency. And as always, security and privacy are designed in, not just bolted on. Apple Intelligence. Task and you shall receive.Apple Intelligence helps you write, express yourself and get things done effortlessly. Turn a quick note into a polished announcement. Remove distractions from photos with Clean Up. Create unique images with new ChatGPT styles in Image Playground. And use intelligent actions in the Shortcuts app to create automations - like comparing an audio transcription to typed notes and extracting information from a PDF. Apple Intelligence is AI that works for you. Great powers comewith great privacy.Apple Intelligence is designed to protect your privacy at every step. Its integrated into the core of your Mac through ondevice processing. So its aware of your personal information without collecting your personal information. And with groundbreaking Private Cloud Compute, Apple Intelligence can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.BatteryAll-day battery life.Think outside the socket. MacBook Pro has the longest battery life ever in a Mac - up to 24 hours - so you can work, create and play all day. All models provide the same performance whether theyre plugged in or not. Spend more time coding, learning, streaming, or thinking about your passion, not a socket for your laptop. And when you need to power up, fast charge gets you to 50% in just 30 minutes.macOS TahoeFresh faced. Timelessly Mac.macOS Tahoe with Liquid Glass delivers a refined yet familiar look. With new ways to boost your productivity, work seamlessly with iPhone and get even more from Apple Intelligence, its the most beautiful and powerful version of macOS yet.DisplayLet there be delight. Go from the sunniest terrace to the darkest studio with more ease than ever. The eyepopping Liquid Retina XDR display offers 1,600 nits peak HDR brightness. And it provides up to 1,000 nits of brightness for SDR content in bright light so you can see whats on your screen more clearly outside. In low-light sit